Skillcare Connect Website & sales page
The project
I designed the homepage, sales page, about us, and contact page for Skillcare Connect, an eLearning platform helping long-term care professionals build nursing skills. The design needed to feel approachable, easy to navigate, and flexible for future pages.
The focus was on highlighting platform benefits backed by real testimonials, with a softer, less sales-heavy tone. I also sourced imagery aimed at their target audience - women aged 25–35, particularly within Black and Asian communities — choosing visuals that felt warm and relatable rather than clinical or overly polished.