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Rightboat Logo redesign

New Rightboat wordmark with a circular anchor icon, white on deep purple

The project

A logo redesign for Rightboat, moving from a traditional anchor crest to a clean, modern wordmark with a simplified anchor icon.

Original Rightboat logo: a navy shield with a roped anchor on turquoise

Before

Before
New Rightboat logo: circular anchor icon and rounded wordmark, white on deep purple

After

After
Before and after comparison