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McKenna Townsend Rebrand & website

McKenna Townsend logo before and after: three circles become the bold MT mark with two dotsThe new McKenna Townsend website on a phone, showing client work for AkzoNobel, Care South and Coeliac UK

The project

To modernise the branding of marketing and PR agency McKenna Townsend (MT), the existing logo was redesigned to reflect a more contemporary aesthetic while preserving the core identity of the brand.

The original three-circle motif was refined to two, symbolising the agency’s focus on both their land and sea clients, with a refreshed green and blue colour palette to reinforce this connection.

In addition to the logo, I was responsible for redesigning and building MT’s Wordpress website. This ensured a cohesive visual language across digital platforms that aligns with the updated brand direction.

Original McKenna Townsend logo: thin wordmark above purple, teal and grey circles

Before

Before
New MT logo: bold white letters with a teal and a green dot

After

After
Before and after comparison