Back to work

GoAssist Service van redesign

Two orange GoAssist vans with “Your home matters” side liveryBack of an orange GoAssist van listing repair services and phone numberFront of an orange GoAssist van with “Fast, reliable repairs” on the bonnet

The project

I was responsible for redesigning the service vans for GoAssist, a national appliance repairs company. The signature orange had to stay, but there was creative space across the bonnet, sides, and back.

A key part of the brief was incorporating the new brand phrase "your home matters" - either as a bold typographic feature or paired with simple illustrations. The goal was to create a clean, modern look that felt approachable and professional while boosting on-road brand visibility.