Castle Dene (Care South) Logo & visual identity for a care home

I created the logo and brand identity for Castle Dene, a care home within the Care South group.

With no key local landmarks to draw from, I focused on the home’s name and natural surroundings, exploring abstract castle shapes and woodland-inspired elements to evoke calm and security. The final logo features three organic leaves in green and yellow, symbolising spring and summer, seasons most enjoyed by residents, and reflecting warmth + care.